![]() Barring unforeseen technical glitches and assuming that a reasonable software library is in place by the end of the year, the Macintosh should establish itself as the next standard in personal computers.“ It is a machine which will appeal to the masses of people who have neither the time nor the inclination to embark upon the long learning process required to master the intricacies of the present generation of personal computers. “ The Macintosh is the best hardware value in the history (short though it may be) of the personal computer industry. Computer columnist Bob Ryan immediately caught the Mac’s revolutionary core: Moreover, the newly established distribution team could hardly resort to any experience in the handling of Corporate America.Ĭontrary to its elitist predecessors, the new Macintosh was not only to delight a few experts in the Californian Silicon Valley, but also to conquer the masses – and set the standard for future computer generations. It lacked the necessary programs to induce the business world to buy the Lisa in large numbers. With a price of 10,000 dollars (exclusive of a hard disk drive), it was far too expensive the graphical user interface devoured the Lisa’s power so that the computer did not work particularly briskly. ![]() However, the Lisa computer proved to be a huge flop. The crowd, among them the complete Macintosh developer’s team, shouted back: “Nooooo!” Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?“ IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Dealers, after initially welcoming IBM with open arms, now fear an IBM dominated and controlled future and are turning back to Apple as the only force who can ensure their future freedom. Apple is perceived to be the only hope to offer IBM a run for its money. ![]() Total industry losses for 1983 overshadow even the combined profits of Apple and IBM. The first major personal computer firm goes bankrupt, with others teetering on the brink. Apple and IBM emerge as the industry’s strongest competitors, with each selling approximately one billion dollars worth of personal computers in 1983. With over fifty companies vying for a share, IBM enters the personal computer market in November of 1981, with the IBM PC.ġ983. 1981 – Apple II has become the world’s most popular computer, and Apple has grown to a 300 million dollar corporation, becoming the fastest growing company in American business history. Steve Jobs’ introduction of the Apple Macintosh: On the legendary annual general meeting of January 24th, 1984, in the Flint Center not far from the Apple Campus in Cupertino, the Apple co-founder initially quoted Bob Dylan’s “The Times They Are A-Changin’” in order to then polemicize against an imminent predominance of the young computer industry by IBM. “Insanely great” – Steve Jobs could hardly put into words his enthusiasm by the launch of the Macintosh. Steve Jobs and Bill Atkinson (Photo: Norman Seiff)
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